Lake Life Awaits

About Loon

Loon is a nostalgic clothing and lifestyle label that aims to highlight the simple yet classic style and summer emotive found in Muskoka, Ontario. The brand offers curated collections of high-quality, timeless clothing and lakeside lifestyle staples that embody the essence of Muskoka's leisurely and sophisticated summer culture.   

 

Behind the Brand

Loon is a reflection of contemporary style and summers days spent with family and friends on the Muskoka Lakes. It is the embodiment of days on the dock, dinners at Windermere, and evening boat rides back to the cottage. It were these lasting experiences that had an impact on the founder of Loon, Michael Sharrett. An entrepreneur with a background in premium ecommerce operations, Michael is the father of two and lives in Burlington, Ontario. Having spent his summers on Lake Rosseau, Michael envisioned a family lifestyle brand with a timeless, classic approach and that pays tribute to classic Muskoka summer life.